Stitching a Brand Together
Interim Scarves is a collaboration with my wife, Lynda. She has a talent for creating beautiful, one-of-a-kind crocheted pieces and wanted to sell the creations online during the fall and winter. We worked together to create an identity that holds to the same qualities as the pieces.
Freight Text and Proxima Nova's lowercase x-heights compliment each other well. Both families were utilized throughout the brand and produce a harmonious feeling when tastefully combined.
Custom photography was essential to display the stitching and texture of the scarves.
RGB: 113, 115, 129
RGB: 184, 185, 192
RGB: 183, 172, 176
RGB: 255, 255, 255
A colder, muted color palatte compliments the scarves and photographic style.
Package inserts and business cards were created for brand awareness.
A simple webstore was designed and developed to sell to customers.