Dr. Lynda Hernández

Client

Dr. Hernández

Category

Branding
User Experience

Year

2019

Dr. Hernández provides evidence-based behavior management therapy to children, adolescents, and families. My role was to design a brand and web experience that resonated with her target audiences and reflected her therapeutic style.

Information Architecture

Navigational separation between families and the schools that Dr. Hernandez consults with was important since both audiences work with Dr. Hernández differently.

Wireframes & Copy

Wireframes designed with Whimsical allowed Dr. Hernandez and I to collaborate quickly and adjust layout and copy in swift cadence.

Branding & Art Direction

Photography

Naturally lit environmental portraiture was chosen to reflect typical patient age-groups, their families, and supporting environments.

Colors

Emerald green and complementing child-friendly pastels were chosen to emphasize a growth-focused mindset centered around children. Soft, neutral grays were chosen to set typography to.

Typography

The website was set in Sophia Pro and Serifa to complement the family-friendly appearance and tone of the website.

Illustrations

Geometric, neutral illustrations with softened corners were drawn to help illustrate therapeutic strategies practiced by Dr. Hernández.

Logo(less)

Sometimes the best logo is no logo at all. Keeping the user focused on the content of the website was priority for Dr. Hernández.

Website

After all of the aforementioned items were established, the development and launch of the website was finalized.