Dr. Lynda Hernández
Client
Dr. Hernández
Category
Branding
User Experience
Year
2019
Dr. Hernández provides evidence-based behavior management therapy to children, adolescents, and families. My role was to design a brand and web experience that resonated with her target audiences and reflected her therapeutic style.
Information Architecture
Navigational separation between families and the schools that Dr. Hernandez consults with was important since both audiences work with Dr. Hernández differently.
Wireframes & Copy
Wireframes designed with Whimsical allowed Dr. Hernandez and I to collaborate quickly and adjust layout and copy in swift cadence.
Branding & Art Direction
Photography
Naturally lit environmental portraiture was chosen to reflect typical patient age-groups, their families, and supporting environments.
Colors
Emerald green and complementing child-friendly pastels were chosen to emphasize a growth-focused mindset centered around children. Soft, neutral grays were chosen to set typography to.
Typography
The website was set in Sophia Pro and Serifa to complement the family-friendly appearance and tone of the website.
Illustrations
Geometric, neutral illustrations with softened corners were drawn to help illustrate therapeutic strategies practiced by Dr. Hernández.
Logo(less)
Sometimes the best logo is no logo at all. Keeping the user focused on the content of the website was priority for Dr. Hernández.
Website
After all of the aforementioned items were established, the development and launch of the website was finalized.
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© Seth Kasky 2020