A coworking subscription platform.
iOS MVP
In 2015, Deskpass launched as an iOS MVP in the greater Chicagoland area. I designed the end-to-end booking journey from 0 → 1, enabling users to locate and filter coworking spaces based on proximity and amenities, view detailed space information, book reservations, and check in upon arrival.
Responsive Web app pivot
Frustrated by the slow App Store approval process, the Deskpass team pivoted to a React web app. I designed the entire end-to-end experience, which allowed us to deploy updates and fixes rapidly.
The web app introduced new features, such as detailed instructions for accessing the buildings where coworking spaces were located.
We continuously tested the platform internally and gathered feedback directly from Deskpass members and coworking space managers. This approach helped us refine the user experience and address any issues quickly.
The successful launch of the web app enabled Deskpass to expand to more cities across the U.S. and significantly grow its user base.
Desktop booking experience
Mobile booking experience
Marketing and Brand Creative
In addition to designing the product experience, I focused on increasing users through various marketing initiatives.
I designed brand assets and developed targeted email drip campaigns aimed at converting free trial users into full-time Deskpass members.
